Inside IOM X: A Conversation with Tara Dermott

Since launching in late 2014, IOM X has reached close to 200 million people with entertaining and educational content to encourage safe migration and public action against exploitation and human trafficking. But where does a campaign like this come from?

In the case of IOM X, you have to go back to another USAID-funded project, the former MTV EXIT campaign (2006-2014 in Asia). At its peak, MTV EXIT was the world’s largest behaviour change campaign in the fight against human trafficking, applying a Communication for Development (C4D) approach to help change the way young people made migration decisions. When the campaign ended in 2014, IOM and USAID used the best practices acquired over MTV EXIT’s eight-year run to design IOM X.

14269090442_4d96cb691f_b

While its roots are based around the MTV EXIT model, IOM X is in every sense the “new generation”. Access to technology is increasing rapidly, and IOM X has to stay a step ahead of its target audience:

“As soon as they have the capacity to invest in a mobile device, that’s what people are investing in. Even if they’re not already there that’s where they want to be and so that’s where we need to be prepared to communicate with them and to engage with them,” said Tara Dermott, IOM X Program Leader.

Tara-blog-girl

Hear more about the origins of IOM X, its focus on technology and innovation, why it takes a sector-specific approach to counter-trafficking, and much more in the latest Terms of Reference podcast, hosted by Stephen Ladek.

LISTEN HERE

Connect With Us

Popular Posts

From Trafficking Victim to Activist

From Victim to Activist: A Trafficked Fisherman Speaks Out

  Rizky Oktaviana spent months stuck at sea, a victim of forced labour on a fishing vessel thousands of miles from his home. Now he’s speaking out about his story and leading activism to reform the fishing industry in Indonesia as the Advocacy Coordinator of Serikat Buruh Migran Indonesia (SBMI). We sat down with him … Continue reading “From Victim to Activist: A Trafficked Fisherman Speaks Out”

SG screenshot

Domestic Worker Rights: Gauging the Impact of Open Doors

  Hiring a live-in domestic worker in Southeast Asia is not uncommon among middle and upper income families. These domestic workers are often migrants from other countries. Unfortunately, domestic workers – and especially those living with families – can face abuses such as no weekly day off, having to be on call 24 hours a … Continue reading “Domestic Worker Rights: Gauging the Impact of Open Doors”

FINAL JUDY

Ask Judy: Advice from a Migrant Worker in Hong Kong

Baca dalam Bahasa Indonesia: klik di sini. What do migrant workers in Hong Kong want? What do they need? What advice would they give to aspirant migrants? To find out the answers to these questions, we interviewed Sri Martuti (who goes by Judy), an Indonesian domestic worker in Hong Kong.   Where are you from? … Continue reading “Ask Judy: Advice from a Migrant Worker in Hong Kong”

IOM X Blog

Sign Up For The IOM X Newsletter