IOM X Belarus launched today, marking the first IOM X campaign to take foot outside the ASEAN region. You can visit their new website here: x.iom.by.
Funded by the United States Agency for International Development (USAID), the new campaign aims to increase awareness of human trafficking among young Belarusians and encourage them to contribute to its prevention.
The campaign will be driven by a robust social media presence – with a focus on platforms relevant to the Belarusian audience, such as Ddnoklassiniki and Vkontakte, and complemented by IOM X’s already strong presence on Facebook, Twitter and Instagram.
In addition, the campaign will roll out a series of on-the-ground activities organized in cooperation with educational organizations and NGOs in Belarus in order to drive on the ground engagement.